Sophia 360 - Learn new skills → Marketing Mastery

Product Marketing Fundamentals


Opis
It doesn’t matter how innovative or exciting a product is if no one wants to buy it. That’s why effective product marketing is essential. Product marketing shapes a product that will provide value to customers—and then communicates that value to them.

In this fundamentals course, you’ll learn more about what product marketing is, why it’s important, and how to start developing your product marketing strategy. You’ll also explore the four phases of the product life cycle and how to find product-market fit.

Click on the first lesson below—or the “Start Course” button above—when you’re ready to begin.
Sadržaj
  • Product Marketing Fundamentals
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